I wonder if Kellogg’s will try to replace this cereal with another version? That remains to be seen. From my layman’s perspective, I haven’t seen any real ads or marketing for the product in some time. I don’t think the marketing was there to support the Gluten Free Rice Krispies either. If regular Rice Krispies could just remove the malt flavor from their product, that would certainly help! How can General Mills be rolling out a reformulated Cheerios line that is now gluten free and have success when Rice Krispies can’t keep it’s GF cereal line afloat? Maybe it is because Kellogg’s created a wholly separate cereal versus the two big gluten free cereals General Mills created, were reformulated so EVERYONE still buys them instead of just the niche market. <– I doubt that question will get answered, by the way.īut it is a REAL question. I also asked how they can’t make this cereal successful when General Mills is rolling out successful gluten-free cereals. I asked what “manufacturing constraints” meant - Were they no longer able to sustain a gluten free environment to make the cereal? Was it an ingredient issue? Is it a cost issue– not worth the cost for the amount of people who buy it. So maybe the gluten free Rice Krispie bar market alone isn’t enough to sustain the cereal.Īfter my phone call, I did email the company as well about it. In fact I think they actually have a little more depth of flavor. I will say, I use the cereal all the time for Rice Krispie bars and EVERYONE loves them. Gluten free Rice Krispies is not in the product locator options but it IS listed on the “discontinued products” link below
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |